Dancer and social activist Mallika Sarabhai said on wednesday that bollywood star Amitabh Bachan had his own personal interest in becoming the brand ambassador of Gujarat. Mallika said that she has been informed by reliable sources from the state government that Mr Bachan was benefited at a personal level by becoming the brand ambassador. . “I was told by a Gujarat Government official that Mr. Bachchan wanted tax exemption in Gujarat, free land for his film city and a Rajyasabha seat for his wife Jaya Bachchan, who may not be able to represent Uttar Pradesh with the change in political equations there,”said Ms Sarabhai. She also alleged that the moral code of conduct was violated numerous times during the lok sabha polls and that all complaints in this regard were ignored.