Bollywood star and former beauty queen Aishwarya Rai has been criticized for appearing as a smoker in the Guzaarish. A number of campaigners and public have condemned the poster which shows Ash taking a puff. The doctors and the public health authorities have condemned the act. They have requested to remove the posters as it might be a bad influence for the youth. They have also requested the Guzaarish team to cut the part from the movie.