India's popular wedding shopping destination, Joy Alukkas hit the headlines by unveiling a wax statue of ace kollywood actor Madhavan on tuesday. The intiative is very similar to that of Madame Tussauds in London, but perhaps the first ever by a business unit. Madhavan was roped in as the brand ambassador of the Alukkas group and in recognition of it, the wax statues were instilled. The customers will  now have the opportunity to take snaps along side kollywood's evergreen hero, Madhavan. “The promotional initiative is an attempt to enhance customer’s shopping experience. They would be thrilled to see this statue of Madhavan,” , said Joy Alukka, the managing director of the company.